Since the industrial revolution in the 19th century, machines, electronics and digital computers have made apparel production ever more efficient. Now we are at the start of the ‘5th industrial revolution’ (5IR), in which Artificial Intelligence (AI) is driving the automation of production processes, and is truly merged with human intelligence. The aim is the creation of a value chain that is more transparent, efficient, flexible, cost-effective, creative and sustainable than ever. This report will help you understand digitisation and how you can benefit from it.

1. Familiarise yourself with the most common forms of digitisation

2. Know the jargon

3. Start by gathering data within your factory

4. Grow your business with the help of new technologies

5. Familiarise yourself with the many applications of generative AI

6. Let experts help you implement new technologies in your production line

7. Use Europe’s growing e-commerce industry to your advantage

8. Let market data drive your sales strategy

9. Maximise your flexibility using digital tools